{"title":"Hair Serum","description":"","products":[{"product_id":"lets-bond-leave-in-treatment-treat-damaged-hair","title":"Let's Bond Leave-In Treatment - Treat Damaged Hair","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant Damage Repair:\u003c\/strong\u003e Repairs and restores hair to a healthy state after just one use*.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Shine: \u003c\/strong\u003eDelivers 2x more shine and gloss, giving your hair a radiant finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestored Strength: \u003c\/strong\u003eInstantly restores your hair to its original, pre-damaged strength, improving resilience*.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmediate Transformation:\u003c\/strong\u003e Experience an instant revitalisation, bringing your hair back to its healthiest, most vibrant state.\u003c!----\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*When used as a regime vs. untreated hair.\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"125ml","offer_id":59952419930446,"sku":"NOUBB7317","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/7340\/2446\/files\/Leave-InTreatment-noreflection_whitebackground-1080x1080_FOP.webp?v=1782229908"},{"product_id":"frizz-magic-serum-75ml","title":"Frizz Magic Serum - 75ml","description":"\u003cp\u003eKey Benefits:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eFrizz reduction + control\u003c\/strong\u003e: Effectively smoothes frizz and fly aways improving the alignment (way strands lie against each other) for a sleeker appearance.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eHumidity Protection\u003c\/strong\u003e: Protects the hair from  environmental humidity, decreasing the opportunity for frizz to be created.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eHeat Defence\/Shield\u003c\/strong\u003e: With Trametes versicolor extract, known to provide effective heat protection and shield hair from styling damage.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eNatural Ingredients\u003c\/strong\u003e: Contains a frizz-tackling blend of active extracts of wheat bran, daikon and mushroom and moisturising oils of marula and coconut that optimise hair sleekness and condition.\u003c\/li\u003e\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eConsumer User Trial Results:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cp\u003e\u003cem\u003e*\u003c\/em\u003e\u003ci\u003eResults based on an instrumental study, treated (shampoo, conditioner \u0026amp; serum) vs untreated hair\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/ul\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":59952419995982,"sku":"NOUAF5177","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/7340\/2446\/files\/TILE_1_Frizz_Magic_Serum_Packshot_1000x1000_76554a72-c6de-4409-b2c5-7bcf364d23e3.webp?v=1782229908"}],"url":"https:\/\/www.beautybyjay.com\/collections\/hair-serum.oembed","provider":"Beauty By Jay","version":"1.0","type":"link"}